M2GEN - Announcing our new logo and look

Company News

Big news! Today, after 12 years, we’re releasing an updated brand identity, which includes a new logo, colors and font. You’ll see the new look in all our communication going forward and anywhere we are in public, like our website, social media, and tradeshows. We believe the new look better matches who we’ve become since 2006, a leader in accelerating precision medicine and delivering health informatics solutions to providers, researchers, and patients.


The “M” icon symbol of the logo, represents the company name, but it has a greater meaning in the design that we felt better told the story of what M2Gen is doing. The three lines that make up the “M” represent the key stakeholders that M2Gen brings together: patients, providers (cancer centers), and pharma. The green wrap around the “M” represents the collaborative effort of all of these stakeholders coming together to share information and ultimately change the way the cancer is studied and treated. We believe this modern take on the logo mark communicates our commitment to cancer research and bringing together the resources needed to answer the toughest questions in healthcare.

We hope you like this new look and feel for M2Gen! Look out for more updates – like an updated look for the Oncology Research Information Exchange Network® (ORIEN) and Total Cancer Care® as well as brand-new websites – as we continue to try to better serve our partners in cancer research and care with our technology and custom analytics.